By Umberto Eco
"... the best contribution to [semiotics] because the pioneering paintings of C. S. Peirce and Charles Morris." ―Journal of Aesthetics and artwork Criticism
"... attracts on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a variety of scholarship... increases many desirable questions." ―Language in Society
"... a big contribution to the sphere of semiotic studies." ―Robert Scholes, magazine of Aesthetics and paintings Criticism
"... the main major textual content at the topic released within the English language that i do know of." ―Arthur Asa Berger, magazine of Communication
Eco’s remedy demonstrates his mastery of the sphere of semiotics. It makes a speciality of the dual difficulties of the doctrine of signs―communication and signification―and bargains a hugely unique concept of signal construction, together with a delicately wrought typology of symptoms and modes of production.