Download E-books Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond PDF

By Jane Maas

Fans of the convey Mad Men are death to grasp how exact it truly is. used to be there quite that a lot intercourse on the place of work? have been there fairly three-martini lunches? have been ladies relatively second-class voters? Jane Maas says the reply to all 3 questions is unequivocally "yes." Her e-book Mad Women, according to her personal reports and numerous interviews along with her friends, is an interesting tell-all account of existence as an advert lady within the male jungle of Madison Avenue.

Show description

Read Online or Download Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond PDF

Similar American History books

The Icarus Syndrome: A History of American Hubris

“Why can we succumb to hubris? Peter Beinart has written a extremely smart and fantastically readable e-book that solutions the query via taking a look at a century of yankee international coverage. As with every thing Beinart writes, it really is lucid, considerate and strikingly sincere. ” — Fareed Zakaria, writer of The Post-American global

“Peter Beinart has written a vibrant, empathetic, and convincing background of the lads and ideas that experience formed the pursuits of yankee international coverage over the last century—a tale during which human fallibility and idealism movement jointly. the tale keeps, after all, and so his publication is not just well timed; it really is indispensible. ” — Steve Coll, writer of Ghost Wars

Peter Beinart, one of many nation’s best political writers, deals a provocative and strikingly unique account of yank hubris all through history—and how we study from the tragedies that end result.

The Return of George Washington: 1783-1789

Pulitzer Prize-winning historian Edward J. Larson recovers a crucially important—yet mainly overlooked—chapter of George Washington’s lifestyles, revealing how Washington kept the USA via popping out of retirement to steer the Constitutional conference and function our first president. After major the Continental military to victory within the innovative struggle, George Washington surprised the area: he retired.

Cod: A Biography of the Fish that Changed the World

From the Bestselling writer of Salt and The Basque heritage of the WorldCod, Mark Kurlansky’s 3rd paintings of nonfiction and winner of the 1999 James Beard Award, is the biography of a unmarried species of fish, however it may possibly in addition be an international historical past with this humble fish as its ordinary major personality.

The Battle of New Orleans: Andrew Jackson and America's First Military Victory

The conflict of latest Orleans was once the climactic conflict of America's "forgotten conflict" of 1812. Andrew Jackson led his ragtag corps of infantrymen opposed to 8,000 disciplined invading British regulars in a conflict that added the British a humiliating army defeat. The victory solidified America's independence and marked the start of Jackson's upward push to nationwide prominence.

Additional info for Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Show sample text content

Charlie and Stan Dragoti dreamed up a thirty-second advertisement that confirmed humans from different states having fun with a brand new York holiday. A fisherman stated, “I’m from New Hampshire yet i admire manhattan. ” A swimmer: “I’m from Cape Cod, yet i like long island. ” the ultimate vignette used to be a camper who declared, “I’m from Brooklyn, yet I looove ny. ” The tagline for the spot used to be “If you like the outside, you’ll love ny. ” Then the magic began to take place. each as soon as in a very good whereas, the entire parts of an ads crusade come jointly completely and the outcome is larger than the sum of its elements. track guy Steve Karmen, often called “the king of the jingle jungle,” checked out the movie pictures and went away to meditate. He may simply have stayed with the tagline and written a lyric celebrating “the open air kingdom. ” as an alternative, he wrote “I Love big apple. ” (It is now the reliable tune of the kingdom of recent York, and used to be briefly quantity at the eastern Hit Parade. ) dressmaker Milton Glaser additionally picked up on “I Love ny” and created the good middle brand. the dept of trade sought after the brand to be within the public area so each tourism appeal, huge or small, may perhaps use it for gratis. pricey, mild Milton accredited a onetime price of 1 thousand funds for his layout. it really is worthy untold hundreds of thousands. perhaps extra. the industrial begun airing earlier than Memorial Day. To make up for the hold up, we elevated the frequency and used a strategy referred to as “roadblocking. ” This used to be nonetheless an period ruled via CBS, NBC, and ABC, so it used to be effortless to make sure that someone who watched the night information on any channel could see our spot. We relearned an outdated lesson that these early “mad males” with the pounding hammers for Anacin already knew: repetition works. The reaction was once instant. in a single day, gasoline stations said that they have been out of recent York kingdom maps. And manhattan urban cabdrivers, a notoriously cynical lot, blossomed forth with “I Love big apple” bumper stickers. The study we performed on the finish of the summer time acknowledged that ninety percentage of the folks in our goal markets have been conscious of the advertisements. now not undesirable, since merely 89 percentage of individuals within the usa recognize that Christopher Columbus chanced on this kingdom. Jane confers with ny governor Hugh Carey throughout the “I Love long island” crusade. Jane with Governor Hugh Carey and long island urban mayor Ed Koch through the 1977 release of “I Love big apple. ” subsequent it used to be time to target the opposite 1/2 the “I Love ny” crusade: selling tourism to town. We knew from the sooner study that Broadway theater used to be the entice. That learn additionally warned us that almost all viewers have been considering “big-city hassle”—the fee and hassle of shopping for theater tickets and discovering a resort room. So we created theater applications that incorporated not just theater and resort, yet nutrients, sightseeing, even transportation. Charlie Moss and Stan Dragoti created a storyboard that featured the casts from present Broadway hits, all making a song “I Love big apple.

Rated 4.57 of 5 – based on 8 votes