By Jane Maas
Fans of the convey Mad Men are death to grasp how exact it truly is. used to be there quite that a lot intercourse on the place of work? have been there fairly three-martini lunches? have been ladies relatively second-class voters? Jane Maas says the reply to all 3 questions is unequivocally "yes." Her e-book Mad Women, according to her personal reports and numerous interviews along with her friends, is an interesting tell-all account of existence as an advert lady within the male jungle of Madison Avenue.
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Additional info for Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Charlie and Stan Dragoti dreamed up a thirty-second advertisement that confirmed humans from different states having fun with a brand new York holiday. A fisherman stated, “I’m from New Hampshire yet i admire manhattan. ” A swimmer: “I’m from Cape Cod, yet i like long island. ” the ultimate vignette used to be a camper who declared, “I’m from Brooklyn, yet I looove ny. ” The tagline for the spot used to be “If you like the outside, you’ll love ny. ” Then the magic began to take place. each as soon as in a very good whereas, the entire parts of an ads crusade come jointly completely and the outcome is larger than the sum of its elements. track guy Steve Karmen, often called “the king of the jingle jungle,” checked out the movie pictures and went away to meditate. He may simply have stayed with the tagline and written a lyric celebrating “the open air kingdom. ” as an alternative, he wrote “I Love big apple. ” (It is now the reliable tune of the kingdom of recent York, and used to be briefly quantity at the eastern Hit Parade. ) dressmaker Milton Glaser additionally picked up on “I Love ny” and created the good middle brand. the dept of trade sought after the brand to be within the public area so each tourism appeal, huge or small, may perhaps use it for gratis. pricey, mild Milton accredited a onetime price of 1 thousand funds for his layout. it really is worthy untold hundreds of thousands. perhaps extra. the industrial begun airing earlier than Memorial Day. To make up for the hold up, we elevated the frequency and used a strategy referred to as “roadblocking. ” This used to be nonetheless an period ruled via CBS, NBC, and ABC, so it used to be effortless to make sure that someone who watched the night information on any channel could see our spot. We relearned an outdated lesson that these early “mad males” with the pounding hammers for Anacin already knew: repetition works. The reaction was once instant. in a single day, gasoline stations said that they have been out of recent York kingdom maps. And manhattan urban cabdrivers, a notoriously cynical lot, blossomed forth with “I Love big apple” bumper stickers. The study we performed on the finish of the summer time acknowledged that ninety percentage of the folks in our goal markets have been conscious of the advertisements. now not undesirable, since merely 89 percentage of individuals within the usa recognize that Christopher Columbus chanced on this kingdom. Jane confers with ny governor Hugh Carey throughout the “I Love long island” crusade. Jane with Governor Hugh Carey and long island urban mayor Ed Koch through the 1977 release of “I Love big apple. ” subsequent it used to be time to target the opposite 1/2 the “I Love ny” crusade: selling tourism to town. We knew from the sooner study that Broadway theater used to be the entice. That learn additionally warned us that almost all viewers have been considering “big-city hassle”—the fee and hassle of shopping for theater tickets and discovering a resort room. So we created theater applications that incorporated not just theater and resort, yet nutrients, sightseeing, even transportation. Charlie Moss and Stan Dragoti created a storyboard that featured the casts from present Broadway hits, all making a song “I Love big apple.